Commentary: Tourism Matters: Spare a thought for those that cannot celebrate
By Adrian Loveridge
I can only recall three or four Christmas’s in the last 50 years being involved in tourism that I have not actually been working over the festive period. It goes with the job and around this time those who are not meaningfully employed in the industry should spare a thought for all the persons that cannot celebrate, what in many cases is a very special family time.
|Adrian Loveridge has spent 46 years in the tourism industry across 67 countries, as a travel agent, tour director, tour operator and for the last 24 years as a small hotel owner on Barbados. He served as a director of the Barbados Hotel and Tourism Association, and as chairman of the Marketing Committee. He also served as a director of the Barbados Tourism Authority and is a frequent writer on tourism|
As a tour operator in the United Kingdom for over a decade, Christmas and New Year were always very busy times for us and the choice of hotel and location were critical factors in the holidays being successful or not.
As most of our clients were British, we learnt very early in our business that you should never try and replicate a ‘typical’ Christmas overseas. Paris was always our best selling destination and over a particular Christmas we chose one out of several hotels that our company used in the French capital, a property in a lovely suburb to the west of the city at Bougival.
The owner was a big tennis fan and personal friend of the famous Ivan Lendl, so he named this singular hotel and several others after the world renowned club located in California at Forest Hills.
A few weeks before the arrival of the group, we sat down with the hotel’s general manager and head chef to discuss a suitable menu for Christmas Day. The French probably eat as much turkey as the Brits do, so there was not a problem there. Shrimp cocktail as a starter seemed an impartial choice and then we came to dessert. We suggested Christmas Pudding and immediately the clearly quizzically chef asked, “Qu’est ce que (what is) Christmas Pudding?”
After spending what seemed like an eternity trying to explain the contents and appearance, we finally gave up and instead suggested that we purchase in the UK and transport a few suitable puddings to the hotel with another group the week before, which we bought from the highly respected Marks and Spencer.
The starter and main course soon were served and quickly devoured, lubricated by excellent French wines. Then, in came the dessert which was amazingly served to almost everyone at once. The resulting sound was almost overwhelming and the head chef literally ran out from the kitchen to see exactly what was going on. It was stone cold and I will always remember the chef’s response, “Well you didn’t tell us that you had to cook them.” Of course, he was right, we had not told them.
Fortunately, everyone present took it in good heart, perhaps helped by the flowing wine and it became the talking point of the day, repeating it time-after-time as if it was a scene out of the famous, but sadly short lived television series, Fawlty Towers.
We never made the same mistake again and went on to build what many still regard as one of the best English small tour operators of modern history.
If, while reading this column, you are working, sustaining our tourism industry over the peak and economically critical holiday season, thank you for your sacrifice.
We all indeed owe you our debt of gratitude.