Marketing Strategies Today: How to build a rocking social media marketing plan
By Mitch Carson
When it comes to making sure that you are able to share your platform and your business you want to make sure that you have the right social media initiatives. You need to know what you need to do to succeed and that means that you need to know what you need to do to be able to choose, track, and look at all of your goals.
How Can You Choose the Right Goals for Your Company?
You want to make sure that you realize that what may work for your company is not always going to work for others. You need to make sure that you know where your company stands and you need to make sure that you are looking at all of the things that are going to be important for your company. You need to make sure that you are doing a full social media audit and that means that you need to know where you can make a huge improvement in your sales funnel as well as where you can make a huge change.
You want to make sure that you are able to build awareness as well as bring in new leads. You will see that you also have the ability to make sure that you are able to see what you can do that is going to have the largest impact and that means that you are going to know what to expect right out of the gate. You should also know what you can about all of your awareness, your leads, as well as how you are going to be able to learn from your audience. What that means is that when you are working on an audit you will see that you want to do what is going to benefit your company as quickly as possible. As soon as you have this in mind you will know what your goal is.
Goal setting is very important to make sure that you are able to see how all of your social media is related to very meaningful goals. You will see that there is a huge correlation as well that has success and also that means that you are going to be able to reach your goal.
You will see that there are many ways that you will be able to adopt these strategies and that means that you want to make sure that you are tracking all of these goals. In addition to that you will see that there is a goal and when you are going to devise certain strategies.
Goal Setting Tips
1. Make sure your goals match your values
2. Know your social media platform.
3. Look at all your campaigns and see how they are going to make your brand awareness.
4. Make sure your goals are consistent in time.
See that all of these tips should be a part of your plan instead of just for one platform.
1. Have Increased Brand Awareness
Social media is very important and it is the way to make sure that you are able to spread the news about your company. Facebook has around 1.94 billion users that are there every month. What that means is that you want to make sure that you are using it as a platform to be able to share information with all of the right people.
You want to make sure that you are going to ensure that you have an amazing product and that you also are making up the marker share.
What Brand Metrics Should I Focus On?
You want to make sure that you are able to look at all of the information that is out there and that you are able to build a very strong brand in the process. That means that you want to look at these factors.
1. Your average reach per social media post
2. Your website traffic and your social media
3. Your fan bases
4. Your level of engagement with likes, shares, and other comments
5. Make sure that you are able to look at your share of the voice
You want to make sure that you are looking at all of your analytics tools and you want to also compare them to other things like Google Analytics of other tools like Trend kite and others.
How Can I Increase My Brand Awareness?
When you look at all of the metrics that are out there you want to make sure that you take the time to be able to improve them. You want to make content that is going to always compete with others and also make sure that you are able to have many other brands that are going to make people very uniquely valuable.
You want to make sure that you are able to produce and share content that educates as well as informs and will delight your audience. You want to make sure that you are able to really have a great mix of content and you will see that there are many ways that you are able to inspire others but you won’t be able to sell directly.
You can make sure that you are able to develop content as well that is going to increase your brand awareness in many real ways. You want to make sure that you are also putting your personality into your content as well and you will be able to make sure that you are also being human as well. You want to make sure that you are also working on many of the other things you can as well such as hosting contests as well as making sure that you are going to share everything with the audience.
You want to make sure you are also doing all you can to increase the reach of a post and that will happen by making sure that you are going to also add virality as well as other hashtags to all of your posts. That means that you want to look at the ways that you are handling your social media advertising as well as how you are going to be able to target your audiences and your social media ads. There are many other ways that you can use your options but you want to make sure that you are using all of these options to improve.
AirAsia Brand Awareness Campaign
When it comes to AirAsia there are many things that we should look at. A few years ago, there was a new campaign that was launched from Sydney and there was a desire to ensure that there was awareness of it. For that reason, there was not a huge budget but it meant that it was important to make sure that there was a way to bring in other players. It was done by being able to make sure that there was a competition on AirAsia that meant that there was a way to ensure that they were able to plan and win a flight for their friends. You would see that by tagging a friend there was a way for them to choose a seat in the seating plan and that meant that the campaign went viral quickly.
The final results of the campaign were very impressive.
1. 30% increase in Facebook fans.
2. There were over 12,500 entrants
3. There were around two million users that were reached in Australia, which made up over 20% of the audience.
4. There was an estimated PR value here of around 1.7 million.
2. Make Sure You Are Driving Leads
Website traffic and leads are one of the ways to ensure that you are able to have amazing metrics and you will see sales and revenue. People want to see nature, social media platforms and many other ways that are clickable and informative. That means that you need to make sure that you are able to drive traffic and encourage people to click quickly and comfortably.
You want to make sure that you are going to drive traffic and leads when your sales are stagnant and that means that you will be able to ensure that all of your content is going to mean that you are supporting your funnel every time.
3. Traffic and Lead Metrics
You want to make sure that you are able to increase your traffic and your leads; you will see that you are going to see this as your bread and your butter. You need to know how all of your efforts are paying off and the ways that all of this can be handled in the long term. Here is what you need to be able to track.
1. Traffic and page views
2. Social referral duration or your bounce rate
3. Form submission and referrals
4. Conversion rates
There are many things that you need to think about and that means that you need to have access to large numbers of social media referrals.