Tencent becomes China’s first $100 billion brand: WPP survey

China's four largest internet companies — Baidu, Alibaba, Tencent and e-commerce company JD.com — have invested $5.6 billion in 48 U.S. tech deals over the past two years.

Aly Song | Reuters

China’s four largest internet companies — Baidu, Alibaba, Tencent and e-commerce company JD.com — have invested $5.6 billion in 48 U.S. tech deals over the past two years.

Deepender Rana, Kantar Insight’s Greater China chief executive, expects the country to increase its competition with multinational companies.

“With China emerging as a technology powerhouse, it is fitting that in Tencent we have the first brand from China to break the $100 billion brand value barrier,” he said in an emailed statement.

“The Brand Power – which tests consumer inclination to select a given brand – of Chinese brands continues to grow and for the first time has started to surpass that of multinational rival brands. We expect this trend to accelerate in future years.”

BrandZ Top 100 Most Valuable Chinese Brands combines past company earnings, forecast earnings and research with around 400,000 consumers in China.

BrandZ’s 10 most valuable Chinese brands 2017

  1. Tencent – $106.2 billion – up 29 percent
  2. Alibaba – $58 billion – up 22 percent
  3. China Mobile – $57.9 billion – up 1 percent
  4. ICBC – $31.5 billion – down 8 percent
  5. Baidu – $23.9 billion – down 11 percent
  6. Huawei – $20.4 billion – up 10 percent
  7. China Construction Bank – $18.4 billion – down 7 percent
  8. Ping An (insurance) – $16.5 billion – up 5 percent
  9. Moutai (liquor brand) – $16.2 billion – up 41 percent
  10. Agricultural Bank of China – $14.8 billion – down 9 percent

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